Driver Engagement: Applus+ IDIADA’s Human Factors team conduct driving simulator tests in China

At Applus+ IDIADA, our Human Factors team has been working on driver engagement research for several years. A significant milestone has been recently achieved in China, applying our evaluation methodology using the DIM 250 VI GRADE driving simulator at our facilities in Zhaoyuan, Shandong province. Our team developed a custom scenario to assess engagement levels during the use of Level-2 driving automation systems.

Diverse Participant Pool Enhances Cultural Insights

The study involved 40 local participants, aged 23 to 60, adding a valuable cultural dimension to our research. This diverse setting provided valuable insights into how engagement levels and user perceptions can vary based on regional and cultural differences—an essential consideration as regulations and systems are implemented globally.

Comprehensive Data Collection for Holistic Analysis

Our comprehensive approach gathered various data types, including eye tracking, physiological measures, and self-reported feedback. We also evaluated mental workload and trust levels in the system, providing a holistic view of driver engagement.

Readiness for Future Requirements: Insights with Industry Representatives

To share our findings and evaluation methodology, we organized an open event for industry representatives. This initiative provided attendees with the opportunity to observe our testing process first-hand. It allowed the automotive industry to understand how IDIADA is addressing driver engagement in alignment with market trends and regulatory expectations.

This research represents a significant step in supporting the automotive industry's readiness for the upcoming Euro NCAP 2026 protocols, particularly in the realm of ADAS.