Applus+ IDIADA India launches a local reforestation plan to plant over 200,000 bamboo trees in the next 5 years

03/05/2024

    As a testament to our commitment towards sustainable development, Applus+ IDIADA India is excited to announce the launch of our ambitious agroforestry plan, SUSTAIN (Sustainable Sequestration and Tree-based Afforestation Initiative for Nature). Over the next five years, we are committed to planting over 210,000 bamboo trees in the forest lands of Hamirpur, in the Himachal Pradesh state, India.

    Bamboo, celebrated for its quick growth and minimal environmental footprint, plays a pivotal role in sequestration and storage of CO2, substantially mitigating the effects of climate change. This initiative aligns perfectly with our sustainability strategy, aiming to rejuvenate degraded ecosystems, restore soil health, prevent erosion, and promote biodiversity.

    Beyond environmental benefits, SUSTAIN will boost local community welfare by enhancing land productivity, thereby increasing regional incomes with bamboo's various applications, from construction to paper production.

    This initiative marks a significant step in our efforts towards environmental, social, and economic sustainability, addressing multiple Sustainable Development Goals including Zero hunger, Climate action, clean water and sanitation, affordable and clean energy, and life on land.

    As part of its dedication to sustainable development, Applus+ IDIADA India has introduced the SUSTAIN scheme as part of its corporate social responsibility (CSR) efforts aimed at social, environmental, and economic advancement.

    Mandip Tack, Director of Applus+ IDIADA India, states: “With SUSTAIN, we are not just contributing to ecosystem restoration but also fostering community advancement and promoting social equity. It is our pride to drive initiatives that support triple bottom line and benefiting both our planet and people.”

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